The beautiful city of San Diego is nestled in Southern California right on the coast of the Pacific Ocean, making it a great spot for tourists. What many don’t know is that it’s also a fantastic place to work and live—and even start a new business. CNBC released a list of The Top 25 Cities for Small Business in 2018 and San Diego came in at number nine, rising from the fourteenth spot in 2017. Known for their beaches, shopping and great scenery, San Diego also welcomes dozens of small businesses every year to the community. Shopping local is so important to the people who live in San Diego, and the whole city is benefiting as a result.
Small Business Saturday
Creator of Small Business Saturday, American Express, released some encouraging and hopeful numbers about small businesses in San Diego. Out of the 61% of shoppers that were aware of the day, 82% were going to participate in shopping small and local. Nationally, Small Business Saturday has become a great way for businesses to become involved in the community, and it’s improved their visibility and foot traffic.
Assistance and Incentives
When choosing where to locate and open a small business, there can be a lot of start up costs that come up during the process. Fortunately, out of California’s largest cities, San Diego’s Business License Fees are the lowest. The City of San Diego offers incentives and provides assistance to small businesses because they see the benefits of small businesses filling their city. Not only do the businesses create revenue for themselves and the city, but hundreds of jobs are created as well.
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